Prejudice Is The Performance Of Holding Irrational...

Prejudice is the performance of holding irrational preconceived judgments or opinions. It is comparable to its Latin root in meaning and form; praejudicium, meaning judgment in advance. In addition, viewing conditions in a preconceived, generally distorted light; biased, and incapable of observing conditions for what they are demonstrate prejudice. Gender, racial, age, sexual orientation, class, and disability are types of prejudice. Racial prejudice is the focus of this paper. Racial prejudice is a common part of our cognitive social being. Some social psychologists trust that it can be immobile with the support of social conditioning. Racism and racial prejudice are intricate attributes and indicators of mainly differentiated organized class societies. Racial prejudice is an attitude, typically something negative toward any group or ethnicity that is not of one’s own class. With regard to human dignity, in contrast to forming stereotypes and discriminating amongst one another, will abolish the virus that racism spreads. African Americans are occasionally portrayed as having violent, quick tempers, and overtly lethargic. Caucasians are occasionally portrayed as psychopaths, drug users and rednecks, and barely educated. These prejudice assessments are forms of joint representation. Individuals form views of specific social groups by analyzing individual traits of one group member, establishing an opinion for the entire group. Modern day, called it d iscrimination when anShow MoreRelatedSociology and Group41984 Words   |  168 Pagesa group s physical and psychological environment. b. anything that interferes with or inhibits effective communication. c. the media through which group members share messages. d. the response or reaction to a message. e. ideas, information, opinions, and/or feelings that generate meaning. Answer: d. the response or reaction to a message. . Which of the following examples best illustrates the systems theory principle that systems try to maintain balance in their environment? a. MembersRead MoreOverview of Hrm93778 Words   |  376 Pagesassistance in making strategic business decisions and in matching the distinctive competencies of the firm s human resources to the mission of the organization. Executives need assistance from the human resource department in matters of recruitment, performance evaluation, compensation, and discipline. c. Legislation and litigation The enactment of state laws has contributed enormously to the proliferation and importance of human resource functions. The record keeping and reporting requirements of theRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesValues to the Workplace 148 Person–Job Fit 148 †¢ Person–Organization Fit 150 International Values 150 Summary and Implications for Managers 154 S A L Self-Assessment Library Am I a Narcissist? 132 Myth or Science? Personality Predicts the Performance of Entrepreneurs 142 glOBalization! The Right Personality for a Global Workplace 143 An Ethical Choice Should You Try to Change Someone’s Personality? 147 Point/Counterpoint Millennials Are More Narcissistic 155 Questions for Review 156 Experiential

Marketing Strategies Of Young Men And Women - 737 Words

In today’s society, high standards have been imposed on the men and women in America. While men have the standard of being muscled and fit, women have created the idea of being thin and petite. Even though, there is a new movement of larger sized models being publicly distributed, there is still a large stigma on the ideal body size and shape. People in today’s society have become obsessed with their physical image to the point that it is unhealthy Public companies supplying goods for mass production, media, and modern trends have forced men and women to become ashamed of their bodies. Marketing strategies are implemented for the sole purpose of increasing sales and revenue for the ever increasing demands for corporate America. Targeting the insecurities of individuals has proven to be successful for these companies, which is why they continue to advertise and market their business with this style. Most product lines include sales pitches of having â€Å"less calories†, creating â€Å"slimmer figures†, being â€Å"low fat†, or â€Å"increases muscle mass†. The world revolves around creating an idealistic lifestyle with the suburban house with a white picket fence, and as individuals strive to reach this complex, they develop the idea of being this perfect individual with the perfect life and perfect image. As a result, people fall into the advertising traps businesses create, and buy these products with hopes to change how they truly appear to society. Businesses are not the only source ofShow MoreRelatedPs3 Business Managment1241 Words   |  5 Pagesgain a larger share within the video game console market, Sony must make some changes within their marketing mix. In an industry with a value of over $450M and $670M, the U.S. video game console and video game software markets, respectively, are rapidly growing and highly profitable markets. The largest segment of the market (over 56%) for video game consoles are men ages 18-34. These young men are purchasing action/adventure games (39% of the video game market) and sports games (36% of the videoRead MoreAxe, Find Your Magic1055 Words   |  5 Pages‘The cleaner you are the dirtier you get.’ This was Axe’s slogan in the 90’s and early 2000’s. Axe’s new slogan is ‘Axe, find your magic’. Axe’s advertising strategy has really come a long way from when they began advertising in 1983. In Axe’s earlier ad campaigns, th ey used overly sexualized advertisements which objectified women to draw their crowd and interest their target audience. Now, Axe is using a more inclusive theme which allows for them to market to a more diverse target audience thanRead MoreLetter of Transmittal1144 Words   |  5 Pagespleasure to present the term paper entitled ‘‘Marketing Plan†. While preparing the statement we have tried our best to create a perfect Marketing Plan and tried to show all sort of planning and project works that is required to make the plan perfect. We have collected all the up-dated information that is needed for establishing a marketing plan, starting the company, launching a product and the marketing strategies of the product. We hope that this marketing plan will provide a clear scenario of introducingRead MoreBusiness Analysis : Marketing Strategy956 Words   |  4 PagesCOURSE: Diploma of Business Enterprise UNIT OF STUDY: Marketing ASSESSMENT TYPE: Individual Assignment ASSESSMENT TITLE: PART 2 Student id: 4496643 Student name: Harjot Kaur Sahota Teacher name: Rocco Gargano Table of contents: Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Marketing objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Target marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Proposed marketing strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Marketing budget†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Executive summary: The blush hair and beauty studio (salon) is located in RingwoodRead MoreEssay on Pre-campaign Analysis: Old Spice Brand Image1560 Words   |  7 Pagesconversations between men and women and finally, to keep the campaign active (Effie Awards, 2011 and Cabrer, 2012). Target market Based on the results derived from their research which stated 60% of women usually buy body washes for their men, Old Spice decided to target both men and women. The men here refer to those aged 18 to 34 and the women are female shoppers (Effie Awards, 2011 and New Media Drivers License, 2011). Before this campaign, the initial target was men aged 18 to 60. A focusRead MoreAdvertisements Are Used As A Sense Of Appeal882 Words   |  4 Pagessense of appeal to spark interest in consumers. There are many types of advertisements that come in different shapes and styles. Advertisements are the sole base of marketing used by many companies and small business that provides information to perspective and current consumers about the goods and services they are providing. This strategy is basically used to sell an image to people so that they would want to purchase goods and services from the brands and this can lead to many people trusting theRead MoreAvon And Their Relationship Of Management Within The Avon Company Essay1474 Words   |  6 Pagesand characterized within this research and have been accredited accordingly. Avon: Innovations in Management Avon Company, Inc. Introduction In the late 1800’s, David McConnell, a door-to-door book salesman, had an idea he believed would encourage women to buy his books (Retrieved from Avon Products, Inc. http://www.dsef.org.wp-contents/uploads/2012/01/Avon_Products.pdf ) If he could practice the law of common trade by giving customers a perfume to arouse their interest, he could achieve more salesRead MoreDo Real Men Drink Diet Coke? Essay664 Words   |  3 Pagesï » ¿Do Real Men Drink Diet Coke? 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Fill Throttle Blue Demon. What type of demographic segmentation is each product’s marketing most likely to include? All of Coca-Cola products have different type of consumers that are being targeted; coke zero targets a younger generation, mainly for men. Diet Coke is for the healthy consciousRead MoreDo Real Men Drink Diet Coke? 735 Words   |  3 PagesWRITTEN CASE REPORT: â€Å"DO REAL MEN DRINK DIET COKE?† INTRODUCTION The Coca-Cola Company knows it has to be creative if it’s going to sell more soda after sales dropped two years in a row in 2005 and 2006. In attempt to appeal consumers concerned with nutrition, Coke introduces Diet Coke Plus in 2007, a sweater version Diet Coke fortified with Vitamins and minerals. Other products like Cola Zero, Coca-Cola Blak, Full Throttle Blue Demon and Diet Cola. Coca-Cola is now investing more moneyRead MoreNike s Brand Product Offerings Essay1460 Words   |  6 Pages I’m deciding to do my research paper on Nike. I chose Nike because Nike is a worldwide company. The Company designs, develops and markets footwear, equipment, apparel and accessory products, including the marketing of apparel with licensed professional and college team logos. It is the largest seller of athletic apparel and footwear in the world. The Company sells products through retail stores, Internet sales, licensees and distributors worldwide. The Company produces all of its footwear and apparel

Choice and the Characters of Sula Free Essays

Toni Morrison’s Sula explores the power of choice and its importance in the course of human existence. Regardless of the fact that the African-American characters of Sula are of an oppressed nature, they forever maintain the freedom of choice. This theme of choice provides insight into the acquirement and personification of identity. We will write a custom essay sample on Choice and the Characters of Sula or any similar topic only for you Order Now Sula and Nel, the primary characters of the novel, are utilized by Morrison to highlight how personal identity is established at our own accord. For example, early on in the novel when Morrison is describing the childhood of Sula and Nel, both characters make the conscious decision to act according to their own ideas about the world: â€Å"In the safe harbor of each other’s company they could afford to abandon the ways of other people and concentrate on their own perceptions of things† (55). Nel eventually abandons this concept and assumes a role similar to her mother’s (that of respectable housewife,) but Sula remains this way throughout her life. Because of Sula’s disregard of others’ opinions, she is eventually looked down upon by the townspeople of the Bottom. The actions of these two characters present the question of whether unabashed decision-making is liberating or condemning in terms of social acceptance. Another question Morrison presents is whether we can choose to acknowledge our past or not. At the beginning of the novel, Nel is traveling to her great-grandmother’s funeral with her mother, Helene. Once they arrive, they come into contact with Nel’s grandmother, Rochelle. Rochelle is of Creole descent and makes a living by being an escort. Helene is quick to dismiss Rochelle: â€Å"’I don’t know,’ her mother said. ‘I don’t speak Creole. ’ She gazed at her daughter’s wet buttocks. ‘And neither do you’† (27). It is evident that Helene thinks that by refusing to speak the Creole language that she is also refusing to acknowledge Rochelle and, therefore, erasing her from her and her daughter’s past. With Helene and her behavior towards Rochelle, Morrison presents this question of whether or not we can choose which parts of our past are relevant to our current existence. Following the meeting between Nel and Rochelle, Morrison showcases that characters can choose not only to disregard their past, but also forces in the present that attempt to dictate an individual’s identity: â€Å"’I’m me. I’m not their daughter. I’m not Nel. I’m me. Me’†¦ ‘Me,’ she murmured. And then, sinking deeper into the quilts, ‘I want†¦ I want to be†¦ wonderful†¦ Oh, Jesus, make me wonderful’† (28). Nel realizes that she can make the choice about who she wants to be and about her own identity. She denies her identity being determined by her parents or her heritage. Morrison also highlights how characters utilize the freedom of choice to deter their fears of the unknown future. For example, Shadrack makes the choice to control the uncontrollable after he experiences a mental breakdown during his time in the war: â€Å"It was not death or dying that frightened him, but the unexpectedness of both. In sorting it all out, he hit on the notion that if one day a year were devoted to it, everybody could get it out of the way and the rest of the year would be safe and free. In this manner he instituted National Suicide Day† (14). Instead of letting his life be dictated by outside forces, he chooses the path his life will take by seeking power over what terrifies him the most. While every character in Sula makes a choice of some kind, there is one character who was seemingly denied the luxury of choice and that was Eva Peace: â€Å"The children needed her; she needed money, and needed to get on with her life. But the demands of feeding her children were so acute she had to postpone her anger for two years until she had both the time and energy for it† (32). Eva’s choice was made by the circumstances of her life and the lives of her children. Later on in the novel, Eva denies Plum Peace, her son, the choice to redeem his wayward ways. She sets him on fire after she discovers he has a heroin addiction following the war. In contrast to Eva and her lack of choice in providing for her family by any means necessary, Nel’s husband Jude did possess the power of choice and chose to abandon his family following an affair with Sula: â€Å"’Every man I ever knew left his children. ’ ‘Some were taken. ’ ‘Wrong, Nellie. The word is left’† (143). Morrison uses this conversation to highlight the stark contrast between Nel and Sula and their diverging beliefs in the freedom of choice. Sula maintains that Jude chose to leave his family while Nel argues that he had no choice in being taken away following his shame about the affair. Morrison also portrays how characters make choices based on personal perceptions: â€Å"But thinking Sula had an odd way of looking at things and that her wide smile took some of the sting away from that rattlesnake over her eye† (68). Jude articulates the notion that we can choose how we see things and this can impact the way others see us. Many of the townsfolk of the Bottom perceive Sula as evil based on the appearance of her scar. Morrison’s detailed description of the various images people imagine the scar to be showcases how each individual has the personal power to choose how to view others. While one person may perceive the scar to be a treacherous snake, another perceived it to be a smudge of dirt or a butterfly wing. It is in Sula that readers are presented with various notions regarding the power of freedom of choice. Sula poses the question of what earthly forces influence choice and it also showcases how the power of personal decisions dictate our lives and identities. With Nel and Sula, readers are provided apt character studies in the ramifications of choice. Morrison also presents the rationale behind what actions classify as â€Å"good† and â€Å"evil† when choosing our moral paths in life. Sula is portrayed as â€Å"evil† simply because she chooses her own path, regardless of social norms. In contrast, Nel is considered â€Å"good† because of her ability to assume the role society casts her in, whether it be faithful wife or doting mother. In the end, we come to realize that Sula’s â€Å"careless choices† dictated the prosperity of the town and the behavior of the townsfolk. In her absence, the Bottom and the townspeople suffer from their careless choices that were previously held at bay because of Sula’s presence. Morrison presents the notion that we always possess the power of choice, but whether our choices will be viewed as good or evil is in the hands of others. How to cite Choice and the Characters of Sula, Papers

Entrepreneurship Running a New Business

Question: Discuss about the Entrepreneurshipfor Running a New Business. Answer: Introduction Entrepreneurship refers to the process of designing, launching and running a new business. Australia is one of the continents that has seen the birth and growth of many successful entrepreneurs in the world who have and continue to have great impact on people all over through creation of employment opportunities, creating products that simplify life, providing solutions to problems etc (Allis,2016). My focus however, will be on an Australian woman whose entrepreneurship story inspires me since its so powerful and unconventional who goes by the name Janine Allis. Janine Allis Background Australian entrepreneur Janine Allis, founder of Boost Juice and part-owner of Retail Zoo, which is the parent company of Boost Juice, Salsa Fresh Mex Grill and CIBO Espresso was born in the year 1965 at the Ferntree Gully Hospital, East of Melbourne Kirby, J. (2005).She traces her roots to humble beginnings as she was raised in the suburb of Knox field in a small house where she even shared a bedroom with her two sisters. As a teenager, she referred to herself as miss average, never the stand out student. She went to a technical college referred to as Knox Technical College which is no longer in existence today. Janine dropped out of the college at 16 and opted to explore other avenues. Being as adventurous as she was by nature, Allis wanted to travel and explore the world and so she worked upto three jobs at atime to save up for her travels. She took up a job at an advertising agency, did a little bit of modelling before embarking on a six-year adventure overseas which saw her work ing as a nanny in France as well as on David Bowies yacht. In 1995, she was lucky enough to find her soul mate, Jeff Allis whom despite being a life partner, ended up being her business partner when she decided to set up business in the year 2000(Allis,2016). The Birth of Boost Juice Janine claims that her entrepreneurs spirit had been dormant for quite a while in her earlier years but it reached a point where she no longer wanted to be employed. In one of her trips to the US, she noticed that juice bars were popping up everywhere and thus saw an opportunity to start something similar in Australia (Davey, 2013). She however, chose to toy with the idea of coming up with healthy food options and thought that healthy juices and smoothies would be the way to go since during her trip she could barely get fast healthy foods for her and her kids. So upon returning to Australia, she did further research on the idea, consulted with nutritionists to create a menu of healthy juices and smoothies free of preservatives, artificial flavors and colors. She developed a business plan and with the help of her husband was able to raise capital and so in 2000, she opened her first Boost Juice store in Adelaide (Kirby, 2005). Growth of the Business Janine is quite a driven person and did not stop at just having one store. She desired to have more and her husband being her cheerleader always believing that she could achieve more, that they as a unit could achieve more, was a great motivation(Burt Jubenville, 2013). With a leap of faith, Janine and Jeff signed for 28 leases at Westfield Shopping Centers which meant a personal liability of over $ 5 million and a deadline to open every store in just 18 months. Due to determination and amazing franchise partners, it happened on time and on budget. The success of this business stems from the philosophy that Janine has, that its not a matter of trying but rather just doing it which she passed down to her employees. Janine has built her brand around the love for life. Her goal is to help people be healthier by eating more fruit and vegetables by making them taste great and generally to just have a positive outlook on life (Allis,2013). Over time, Janine and her husband Jeff were looking to expand upon the Australian Boost business by utilizing the solid foundation that had been created with Boost to be able to bolt on new and exciting brands and so in 2007, they purchased the Fresh Mex Grill which had four stores and have expanded it to over fifty stores now. Furthermore, in 2012, they acquired CIBO Espresso, the Italian espresso bar franchise. Janines empire has created employment opportunities to almost 7000 people working across the four businesses under the holding company Retail Zoo which has over 400 stores which have translated into over $2 billion in global sales (Baker,2013). Competitive Advantage of Boost Juice business Boost Juice has been able to stand out and survive competition due to various factors: Having the right team; According to Janine, she realized at the very beginning that in order for your business to survive and reach its full potential, you need the right team behind you. You need to hire people that share in your vision, that see the full picture, that are passionate about what your concept is and that is exactly what Janine did. She took her time to find the right people to join her in her new venture and that is the best decision that she ever made (Green,2014). Branding; Branding basically means creating a unique name and image for your product in the consumers mind through advertisement campaigns in order to create a significant presence in the market to attract and retain customers. Janine understood this concept well and with the help of her team she created a strong brand by basing her business on celebrating and enjoying life to the fullest through ensuring that her customers were always happy after consuming her products which consist a list of healthy juices and smoothies that taste so good. Apart from offering a variety of unique and great tasting treats that make the consumers want to come back for more, Janine is keen on ensuring that her customers get exceptional customer service. This has resulted in such a strong brand that has enabled her to have a great competitive edge over the rest in the industry (Woodbury Deora,2010). Use of social media; In this era, social media is a great marketing tool as well as a platform for getting feedback from consumers in order to identify where their dissatisfaction with your product lies so as to rectify those areas. Janine has taken advantage of this and has a team for the business online presence and this has greatly improved sales and put this business way ahead of the competition (So?rman, 2013). Suggestions for Janine Allis Mentor more people; Clearly, Mrs. Janine Allis is a role model to many aspiring entrepreneurs out there including myself and it would be such a great idea if she established mentorship programs in a bid to provide a platform for meeting budding entrepreneurs and offer them the much needed advice on how to be a successful business owner(Woodbury Deora,2010). To give pointers on the dos and donts of business as well teach these young souls on how to network Never forget where she begun from; Sometimes when people become successful in life, with so much power and money at ones disposal, they tend to become arrogant and insensitive to other people and their needs. I would urge her to always remember why she started this business and the struggles she went through and so to never look down on anyone or forget what is truly important to her. To strive to always learn, grow and expand more; Entrepreneurship journey is a never ending journey meaning that learning never ends, each day gives one an opportunity to learn something new that can help improve your business. Also, in as much as one may feel like he/she has achieved great success, there is always room for expansion and it would be great if Janine expanded to those areas that are yet to be tapped (Green,2014). Conclusion Janine Allis is a role model to many and shares her knowledge with others, including through her role as a shark and mentor on Channels Ten Shark Tank. Her impact in the business world has not gone unrecognized as she has been presented with numerous retail, franchise and business awards including Telstra Business Woman of the Year, Awarded Exporter of the Year, and Amex Franchiser of the Year. She was also inducted into the Australian Business Women, Hall of Fame and is among the Smart Companys Top 30 Australian Female Entrepreneurs List. References Allis, J. (2016). The accidental entrepreneur: the juicy bits. Milton, Vic. John Wiley and Sons Australia, Ltd Allis, J. (2013). The secrets of my success: The story of boost juice, juicy bits and all. Milton, Qld: Wiley.. Baker-Dowdell, J. (2013). Business + baby on board. Manuka, A.C.T., Editia. (1999). BRW. Melbourne, Vic, Business Review Weekly. Barber, C. (2014). A vivid message: how to have twice the impact with half the effort Burt, M. J., Jubenville, C. B. (2013). Zebras and cheetahs: Look different and stay agile to survive the business jungle. Davey, L. M. (2013). You first: Inspire your team to grow up, get along, and get stuff done. Green, G. (2014). The Smart Business Exit: Getting Rewarded for Your Blood, Sweat and Tears. Cork, BookBaby. Kirby, J. (2005). Janine Allis: business secrets of the woman behind Boost Juice. Milton, Qld, John Wiley Sons. So?rman-Nilsson, A. (2013). Digilogue: How to connect with digital minds and analogue hearts. Richmond, Vic: Wiley. Woodbury, L., Deora, W. (2010). The invisible partnership: how to work with your spouse without getting divorced. North Ryde, N.S.W., Quantum Dynamics.